Activation Pod Lead, GOC

This Activation Pod Lead within the Global Operations Centre leads a multidisciplinary pod delivering addressable campaign solutions for LATAM and US accounts. The role involves strategic client leadership, operational excellence, new business support, and driving AI adoption, requiring 7+ years in digital media or ad operations.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Activation Pod Lead who will: Strategic Client Leadership & Commercial Growth: Act as the senior client lead for HVCS engagements, managing C-suite relationships, driving organic revenue growth, and providing executive oversight of end-to-end addressable campaign delivery across LATAM and US accounts. Hub Leadership & Operational Excellence: Lead, mentor, and develop a multidisciplinary pod (Orchestrators, Strategists, Data/Identity Specialists), overseeing workload allocation, governance, and quality standards across all client workstreams. New Business & Thought Leadership: Lead HVCS workstreams in commercial pitches and proposals while championing workshops, case studies, and market enablement to drive widespread addressable adoption. AI Innovation & Global Integration: Drive team and client adoption of WPP Open and generative AI tools, optimizing tech partner workflows while connecting the Mexico Hub with global HVCS leadership to align standards and best practices. Skills and Experience 7+ years' experience in Digital Media, Ad Operations, Production, or Addressable Creative/DCO. Experience with Flashtalking/Innovid, Smartly, Celtra, Google Studio, etc. Advanced level of English (this will be assessed during the interview process) Bachelor’s degree Team & Operational Leadership: Proven track record leading cross-functional teams, managing complex workstreams, and maintaining high delivery standards in complex client environments. Senior Client & Stakeholder Management: Exceptional consultative and presentation skills with experience building trusted relationships with senior client/agency executives and resolving escalations. Commercial Acumen: Demonstrated ability to drive organic business expansion, identify growth opportunities, and contribute to commercial targets and pitches. Addressable & Tech Literacy: Strong strategic and technical understanding of DCO platforms, ad serving, addressable media channels, and campaign activation workflows. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. For Mexico: This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-GOC Please read our Privacy Notice for more information on how we process the information you provide.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Activation Pod Lead who will: Strategic Client Leadership & Commercial Growth: Act as the senior client lead for HVCS engagements, managing C-suite relationships, driving organic revenue growth, and providing executive oversight of end-to-end addressable campaign delivery across LATAM and US accounts. Hub Leadership & Operational Excellence: Lead, mentor, and develop a multidisciplinary pod (Orchestrators, Strategists, Data/Identity Specialists), overseeing workload allocation, governance, and quality standards across all client workstreams. New Business & Thought Leadership: Lead HVCS workstreams in commercial pitches and proposals while championing workshops, case studies, and market enablement to drive widespread addressable adoption. AI Innovation & Global Integration: Drive team and client adoption of WPP Open and generative AI tools, optimizing tech partner workflows while connecting the Mexico Hub with global HVCS leadership to align standards and best practices. Skills and Experience 7+ years' experience in Digital Media, Ad Operations, Production, or Addressable Creative/DCO. Experience with Flashtalking/Innovid, Smartly, Celtra, Google Studio, etc. Advanced level of English (this will be assessed during the interview process) Bachelor’s degree Team & Operational Leadership: Proven track record leading cross-functional teams, managing complex workstreams, and maintaining high delivery standards in complex client environments. Senior Client & Stakeholder Management: Exceptional consultative and presentation skills with experience building trusted relationships with senior client/agency executives and resolving escalations. Commercial Acumen: Demonstrated ability to drive organic business expansion, identify growth opportunities, and contribute to commercial targets and pitches. Addressable & Tech Literacy: Strong strategic and technical understanding of DCO platforms, ad serving, addressable media channels, and campaign activation workflows. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. For Mexico: This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-GOC Please read our Privacy Notice for more information on how we process the information you provide.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC), you will partner with client and regional teams across the United States, Europe, and Asia to elevate the operational quality of media execution and strengthen WPP Media’s position as a trusted strategic marketing and activation partner. We are looking for a Director, Activation Lead who will: Partner with senior client and agency leads to translate overarching communications strategies into flawless, multi-channel media activation and execution plans. Own the activation foundation of client plans , from channel architecture, taxonomy, and technology setup through briefing, campaign launch, real-time optimization, QA governance, and post-campaign performance assessment. Translate strategic target definitions, consumer journeys, and media plans into actionable operational guidelines, bidding strategies, and high-performing channel execution. Define and raise the standard of operational excellence by applying global best practices, ad tech innovations, automation tools, and rigorous quality control frameworks across accounts. Build credible relationships with key client, agency, ad tech, and platform stakeholders, representing Activation in integrated agency initiatives and collaborative working sessions. Ensure strategic intent remains integrated throughout delivery ; identify execution risks, mobilize technical teams, and course-correct live campaigns to protect media efficiency and business impact. Lead, inspire, coach, and develop Activation talent , establishing clear expectations, driving technical mastery, and supporting team members in building the skills required for long-term growth. Responsibilities Cross-Channel Activation Strategy: Lead and oversee end-to-end media activation strategies across Digital, Programmatic, Paid Search, Paid Social, and emerging channels, ensuring operational alignment with strategic client goals and regional standards. Operational Excellence & Governance: Define, implement, and maintain standardized activation workflows, QA frameworks, and best practices across GOC operations to guarantee flawless campaign setup, pacing, and execution quality. Campaign Management & Optimization: Oversee multi-channel campaign lifecycle execution, driving real-time performance optimization, bid management, and troubleshooting to meet and exceed client KPIs. Budget Oversight & Financial Governance: Manage and monitor large-scale media budgets across markets, ensuring accurate spend pacing, cost-efficiency, and optimal return on ad spend (ROAS). Data, Tech & Analytics Integration: Collaborate with technology and analytics teams to integrate ad tech stacks (DSPs, ad servers, brand safety tools) and reporting frameworks into daily activation processes. Client & Stakeholder Management: Serve as the senior GOC activation point of contact for regional client leads and agency partners across North America, Europe, and Asia, presenting execution roadmaps, performance results, and operational insights. End-to-End Service Alignment: Partner closely with Strategic Planning and Investment teams to ensure strategic recommendations are seamlessly translated into actionable, scalable activation plans from brief to final reporting. Team Leadership & Talent Development: Lead, mentor, and grow a high-performing team of activation managers and specialists, fostering technical mastery, operational agility, and a culture of continuous learning. Skills and Experience Bachelor’s degree in marketing, advertising, business administration, communications, or equivalent professional experience. 7 – 9+ years of experience in digital media campaign planning and activation strategy, with a strong focus on Social Media, SEM, and Programmatic platforms, including at least 3+ years in a senior leadership or team management role. Advanced English proficiency with excellent communication, storytelling, and presentation skills to effectively influence senior stakeholders across global regions. Proven track record of managing large-scale multi-market budgets, complex campaign execution, and end-to-end operational workflows. Deep technical knowledge of key media activation platforms (Google Ads, Meta Ads Manager, DV360, The Trade Desk, Amazon Ads, LinkedIn Ads, etc.) and verification/tracking tools. Strong analytical and problem-solving skills , with the ability to synthesize campaign analytics into clear recommendations for continuous optimization. Demonstrated ability to build, motivate, and mentor high-performing cross-functional teams in a fast-paced environment. Agility and judgment to monitor campaign delivery, identify strategic/execution risks, and mobilize resources to course-correct when needed. Industry certifications (e.g., Google Marketing Platform, Meta Certified Media Activation Specialist, The Trade Desk, DV360) are a major plus. Please read our Privacy Notice for more information on how we process the information you provide.

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