Senior SEA Specialist

This senior SEA specialist role focuses on developing future-proof search strategies for leading Dutch brands, moving beyond traditional SEA into AI-driven and conversational advertising. The specialist will advise clients at a strategic level, experiment with new advertising products on platforms like ChatGPT, and help shape the evolution of Total Search within WPP Media. Requires fluency in Dutch, deep SEA expertise, and experience with Google's latest features and beta launches.

This role develops, implements, and optimizes large-scale SEA campaigns for A-brands like Volkswagen, Kruidvat, and IKEA. The Junior SEA Specialist analyzes data, creates reports, and advises clients on strategic level, with a focus on conversion optimization and AI-driven optimizations. This position requires fluency in Dutch and a passion for data-driven work.

This senior SEA specialist role focuses on developing future-proof search strategies for major Dutch brands, moving beyond traditional keyword management toward AI-driven and conversational advertising. Responsibilities include advising clients on strategic growth, experimenting with new advertising products on platforms like ChatGPT, and coaching team members on emerging search technologies. The role requires fluency in Dutch, deep SEA expertise, and the ability to translate complex business challenges into scalable search solutions.

This role manages a portfolio of programmatic advertising clients, providing strategic counsel and executing campaign setup, optimization, and reporting. The specialist evaluates programmatic platforms, presents recommendations to advertisers, and participates in pitches and innovative projects. Requires 3-5 years of programmatic buying experience with DSPs like DV360, TheTradeDesk, or Adform, plus strong analytical skills and business acumen.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.