Associate Vice President, Influencer Marketing, MENA

This Associate Vice President role leads influencer marketing strategy and operations for GOAT Beauty accounts at WPP Media in Dubai. The position involves developing end-to-end creator strategies, managing a high-performing team, driving client growth and retention, and ensuring operational excellence across beauty campaigns. The role requires 8-10+ years of experience in influencer marketing with at least 5 years specifically in beauty, and 3-4 years in team management.

This role leads influencer marketing strategy and operations for all GOAT Beauty accounts, acting as the senior strategic authority and executive-level client advisor. The AVP will oversee a team of influencer directors and managers, drive account growth, ensure operational excellence and compliance, and manage multi-million-dollar creator budgets. Requires 8-10+ years of experience with 5+ years specifically in beauty influencer marketing and 3-4 years in team management.

This is a senior leadership role (Associate Vice President) leading influencer marketing strategy and execution across the MENA region. The role involves building and managing influencer partnerships, driving campaign performance, and overseeing a team.

This role supports the delivery of influencer campaigns across WPP Media client accounts, focusing on creator discovery, outreach, and relationship building. The associate identifies relevant creators, conducts due diligence, coordinates briefs and deliverables, and compiles campaign performance reports. The role requires strong knowledge of social platforms like Instagram and TikTok, proficiency in influencer discovery tools, and basic negotiation skills.

This role involves supervising media planning and buying activities for client accounts, ensuring campaign execution aligns with strategic objectives. The supervisor will lead a team of media planners, coordinate with internal and external stakeholders, and optimize media investments. Strong knowledge of the Brazilian media landscape and digital and traditional channels is required.

This role manages the direct activation of out-of-home (OOH) media campaigns, coordinating with planning and buying teams to ensure flawless execution and delivery. The Senior Associate will oversee campaign setup, trafficking, and optimization, while maintaining strong relationships with OOH vendors and internal stakeholders. Key responsibilities include monitoring campaign performance, troubleshooting issues, and ensuring all activations meet client objectives and contractual KPIs.

This senior role manages client media accounts, acting as the primary strategic contact and ensuring delivery of media plans that meet client objectives. Responsibilities include leading media strategy development, overseeing campaign execution, and driving business growth. Strong client relationship management and media expertise are required.