SEO & GEO Specialist

This SEO & GEO Specialist role focuses on managing and optimizing organic presence for a multi-business website, combining technical SEO, content strategy, and Generative Engine Optimization (GEO) for AI-driven search visibility. Responsibilities include conducting technical audits, implementing on-page and structured data improvements, coordinating with development teams via Jira/Azure DevOps, and delivering performance reports using GA4, Search Console, Semrush, and Screaming Frog. The role requires fluency in Portuguese and Spanish, strong analytical skills, and experience with complex website architectures.

This role leads the delivery of SEO, GSO, and Analytics services for key client accounts, mentoring junior talent and driving client success through data-led strategies. Responsibilities include managing budgets, workflows, and project delivery, requiring strong technical knowledge of Experience channels and commercial acumen.

This role focuses on delivering day-to-day SEO execution while driving adoption of WPP Media's Total Search strategy, which integrates traditional search engines, AI platforms, social channels, and commerce environments. The specialist will conduct technical SEO audits, keyword research, and content optimization, alongside GEO/GSO audits to assess brand visibility in AI-generated answers. The ideal candidate has hands-on SEO experience plus practical GEO/GSO or AI-search optimization expertise, with the ability to manage deliverables independently and translate findings into actionable recommendations.

This role leads and mentors a team of Experience specialists (SEO, GEO, analytics) while acting as the strategic client lead for key accounts. The Associate Director drives operational excellence, commercial growth, and innovation by leveraging cutting-edge tech like LLMs and SEO automation. Requires deep SEO/GEO expertise, leadership experience, and strong client-facing skills.

This Manager Client Media role is responsible for managing client relationships and overseeing media planning and execution for assigned accounts in Switzerland. The role involves developing media strategies, coordinating with internal teams, and ensuring campaign performance meets client objectives. Requires strong media planning expertise, client-facing skills, and experience in the advertising industry.

This Senior Manager Client Media role (fixed-term contract) is responsible for leading client media strategy and execution, managing a team, and ensuring high-quality campaign delivery. The role requires deep expertise in media planning, client relationship management, and performance analysis, with a focus on driving business growth for key clients.

This role focuses on delivering data analytics and insights for media campaigns, including data extraction, analysis, and visualization. The executive will create reports and dashboards to measure campaign performance and provide actionable recommendations. Requires strong analytical skills and experience with BI tools.