Global Director, Programmatic

This global leadership role directs the programmatic buying team, including Associate Directors and Managers, across multiple channels and platforms. The Director will lead cross-departmental workstreams, contribute to practice-level thought leadership, and drive account-level programmatic roadmaps in collaboration with Data Science teams. Requires 7+ years of progressive programmatic experience, hands-on ad tech knowledge, and strong analytical skills.

This role leads the global programmatic buying team, overseeing campaign execution across video, mobile, social, display, and native channels. The Director will manage Associate Directors and specialists, drive strategic roadmaps, and collaborate with Data Science and Analytics teams on measurement plans. This position requires deep expertise in ad tech, including DSPs, SSPs, and verification tools, to deliver best-in-class programmatic solutions for clients.

This role leads programmatic media strategy and execution across multiple EMEA markets, overseeing campaign optimization and providing strategic consultancy to local territories. The Associate Director manages the financial and commercial aspects of programmatic accounts, mentors team members, and drives digital maturity across Display and Programmatic. Requires advanced experience with DV360, Amazon, The Trade Desk, and other programmatic platforms, plus knowledge of EMEA, LATAM, and APAC market challenges.

This role leads and grows the programmatic proposition at The Goat Agency, owning campaign quality and performance across UK and US markets. The director will personally execute campaigns, integrate programmatic with influencer and social activity, and drive innovation in formats and measurement.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.