Associate Manager, Research & Insights

This role conducts market research and data analysis to inform programming and advertising decisions, delivering insights on audience behavior.

Leads digital ad sales research, providing data-driven insights and audience analytics to support sales strategies. Manages a team of analysts and develops research methodologies.

The Manager of Digital Ad Sales Research provides data-driven insights and research to support digital ad sales, analyzing audience behavior and market trends. This role helps shape sales strategies and optimize campaign performance.

Conducts in-depth research and analysis on ad sales performance and market trends, providing insights to support sales strategy and client pitches. Requires strong analytical skills and experience in media research.

Develop and deploy machine learning models to optimize advertising performance, audience targeting, and campaign outcomes. Work on brand-focused engineering initiatives, collaborating with data scientists and engineers to integrate models into production systems and continuously improve model accuracy and efficiency.

Build and maintain scalable data pipelines and analytics infrastructure to power advertising insights and reporting. Collaborate with data scientists and engineers to ensure data quality, reliability, and accessibility for business intelligence and machine learning use cases.

Lead engineering for the Karlo platform, owning technical architecture, system design, and delivery of new platform features. Drive innovation and collaborate closely with product and design teams to align technical roadmap with business goals and ensure platform scalability and reliability.