Pessoa Analista de Mídia Sênior - Retail Media

This Senior Retail Media Analyst role is responsible for planning, executing, and optimizing Retail Media campaigns for large clients. The role involves developing media strategies across the funnel, managing campaigns on retail media platforms, and analyzing performance against KPIs like ROAS, ROI, CTR, and CPA. It requires strong analytical skills, experience with performance media, and the ability to translate data into strategic recommendations for clients.

This Senior Retail Media Analyst role in São Paulo plans, executes, and optimizes Retail Media campaigns for large clients, developing strategies across the funnel and managing platforms. The analyst will analyze performance metrics like ROAS, ROI, CTR, CPC, and CPA, translating data into strategic recommendations and client presentations. Requires solid digital performance media experience, preferably in Retail Media, with strong analytical and communication skills.

This role manages performance and branding media campaigns for clients, focusing on lead generation and brand awareness across platforms like Google Ads, Meta, TikTok, DV360, and Pinterest. Responsibilities include campaign strategy, monitoring, optimization, budget tracking, reporting, and mentoring junior team members. Requires strong analytical skills and proficiency in digital media tools.

This role is a senior media analyst position handling both performance and branding campaigns. The analyst will plan, execute, and optimize media buys across channels, balancing brand awareness with direct response objectives.

This role manages day-to-day programmatic campaign performance for Amazon across DSPs like DV360 and The Trade Desk, ensuring KPIs are met through optimizations and strategic campaign setup. The manager communicates with internal teams to facilitate client requests and requires 5+ years of programmatic platform exposure and deep knowledge of the programmatic technology stack.

This role manages end-to-end media planning and campaign delivery for the L'Oréal International Distribution account across 30+ markets. The Manager builds multi-market channel plans, coordinates local agency teams, and directs offshore activation desks in Delhi, requiring 3-5 years of digital media planning experience and advanced Excel skills.

This role leads media investment and execution for integrated campaigns with a strong focus on offline media in India. The Senior Manager will oversee end-to-end investment across TV, Print, Radio, OOH, and digital channels, negotiate with media partners, manage inventory, and mentor junior team members, requiring strong commercial negotiation skills and experience with BARC data.