Influencer Marketing Strategist

This role designs and executes cutting-edge influencer marketing strategies for leading brands within WPP Media's Relevance team in Madrid. The strategist will identify relevant influencers, integrate influencer actions into the broader media ecosystem, collaborate with account and creative teams, and measure full-funnel ROI, requiring 5+ years of experience and fluent English.

This role designs and executes influencer marketing strategies for leading brands at WPP Media's Relevance team in Madrid. The strategist will identify relevant influencers, develop creative social media projects, integrate influencer actions into overall media plans, and measure ROI and full-funnel KPIs. Requires 5+ years of experience in influencer campaign management, advanced Excel/PowerPoint skills, and fluent English.

This Influencer Marketing Strategist role at WPP Media's Relevance team in Madrid designs and executes influencer marketing strategies for leading brands, integrating them into the global media ecosystem. The role involves identifying relevant influencers, developing creative projects, collaborating with account and planning teams, and measuring ROI with full-funnel KPIs. Requires 5+ years of experience in influencer campaign management, proficiency in analytics tools like Primetag and Creator IQ, and fluent English.

This role manages influencer campaigns end-to-end, serving as the primary point of contact for clients and leading campaign strategy, planning, and execution. The Influencer Manager negotiates with influencers and third-party partners, oversees content creation and compliance, and monitors campaign performance against KPIs. The role requires strong communication, negotiation, and analytical skills, with a deep understanding of the local influencer market.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.