Associate, SEO

This role leads SEO, CRO, and web analytics strategies for a portfolio of top-tier clients, driving business growth through influential client relationships and integrated digital campaigns. The Associate Director mentors a growing team, champions owned media value, and collaborates with biddable media and adtech experts. Requires strong SEO management experience, mastery of tools like Ahrefs and SEMRush, and excellent client relationship skills.

This role executes SEO and Generative Engine Optimization (GEO) projects for a portfolio of international and local brands, including technical audits, content gap analysis, and AI search visibility improvements. The SEO Specialist collaborates with a 10+ person search team and global network, connecting search performance to business impact. Requires at least two years of SEO experience and proficiency with tools like Screaming Frog and GA4.

This role shapes SEO strategy and oversees delivery across a portfolio of clients, defining success metrics and managing delivery teams. The Associate Director will develop SEO guidelines, contribute to the practice roadmap, and lead large accounts, with a focus on adapting to AI-powered search features like Google AI Overviews and generative engines. Requires at least four years of SEO experience, strong data analysis, and a deep understanding of AI Search.

This role leads and manages a team of Experience specialists in SEO, GEO, and analytics, acting as the day-to-day strategic lead for key accounts. The Associate Director will drive high-quality delivery of Experience products across WPP Media agencies, refine workflows, and scale frameworks for success, while also supporting pitch responses and spotting growth opportunities. The role requires deep hands-on expertise in SEO and GEO, experience managing mid-level and junior staff, and a tool-agnostic mindset with the ability to navigate diverse platforms and search engines.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.