Experience (SEO, GEO) Associate Director

This role leads and manages a team of Experience specialists in SEO, GEO, and analytics, acting as the day-to-day strategic lead for key accounts. The Associate Director will drive high-quality delivery of Experience products across WPP Media agencies, refine workflows, and scale frameworks for success, while also supporting pitch responses and spotting growth opportunities. The role requires deep hands-on expertise in SEO and GEO, experience managing mid-level and junior staff, and a tool-agnostic mindset with the ability to navigate diverse platforms and search engines.

This director role leads a team of Experience specialists (SEO, GEO, analytics) at Mindshare, acting as the strategic lead for key client accounts. The director drives operational excellence, supports new business pitches, and champions innovation with cutting-edge LLMs and SEO automation. Requires deep SEO/GEO expertise, team leadership experience, and strong commercial acumen.

This role leads the delivery of SEO, GSO, and analytics services for key client accounts, mentoring junior talent and building trusted client relationships. The manager translates client goals into data-led strategies, manages budgets and workflows, and champions innovation in emerging search and experience technologies.

This role drives day-to-day SEO and GEO execution for top-tier clients, including technical optimization, reporting, and analysis. The associate manager collaborates with performance teams to deliver integrated, data-led solutions and supports client-ready reporting. Requires foundational SEO knowledge and a passion for learning.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.