Especialista de Dados

This role transforms data into strategic insights for business decision-making, building advanced analytical solutions that combine traditional BI with data science, AI, and machine learning techniques. The specialist will define KPIs, develop automated dashboards, apply ML models for prediction and segmentation, and support experimentation including A/B tests and causal inference. The position requires strong SQL and Python/R skills, experience with BI tools, and cloud environments, with a focus on marketing and media data.

This role focuses on transforming data into strategic insights for media clients, building advanced analytical solutions that combine traditional BI with data science, AI, and machine learning. Responsibilities include defining KPIs, developing automated dashboards, creating predictive models, and supporting experimentation such as A/B tests and incrementality analysis. The ideal candidate has strong SQL and Python/R skills, experience with BI tools and cloud platforms, and a background in marketing data and media analytics.

This Digital Media Implementer role focuses on the technical setup, execution, and optimization of digital media campaigns. Responsibilities include implementing and trafficking campaigns across various digital channels, ensuring accurate tracking and delivery. The role requires hands-on experience with ad servers, DSPs, and campaign management tools to ensure successful campaign launches and performance.

This Media Analyst (Pleno) role at WPP Media in São Paulo operates performance campaigns for a large automotive client, focusing on bottom-funnel conversions and supporting branding initiatives. Responsibilities include analyzing results, building reports, and providing client-facing insights. The role requires experience with Google Ads, Meta Ads, and Criteo, strong analytical skills, and proficiency in Excel/Google Sheets.

This role involves supervising media planning and buying activities for client accounts, ensuring campaign execution aligns with strategic objectives. The supervisor will lead a team of media planners, coordinate with internal and external stakeholders, and optimize media investments. Strong knowledge of the Brazilian media landscape and digital and traditional channels is required.

This role manages the direct activation of out-of-home (OOH) media campaigns, coordinating with planning and buying teams to ensure flawless execution and delivery. The Senior Associate will oversee campaign setup, trafficking, and optimization, while maintaining strong relationships with OOH vendors and internal stakeholders. Key responsibilities include monitoring campaign performance, troubleshooting issues, and ensuring all activations meet client objectives and contractual KPIs.

This senior role manages client media accounts, acting as the primary strategic contact and ensuring delivery of media plans that meet client objectives. Responsibilities include leading media strategy development, overseeing campaign execution, and driving business growth. Strong client relationship management and media expertise are required.