Senior Executive, Commerce ,GOC

This senior executive role focuses on commerce media within the GroupM Commerce (GOC) team, managing retail media campaigns and partnerships. It requires experience with e-commerce platforms and retail media networks.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Senior Executive Commerce, GOC Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Executive Commerce who will: Manage search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. and optimize client accounts to meet their established KPIs. Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo and ensure on-going campaign compliance to WPP Media established guidelines and best practices. Interact effectively with regional teams internally (Europe, North America, Asia) and be a strong communicator. Prepare campaign performance reports on a weekly, monthly, and quarterly basis, i dentify insights and optimizations utilizing historical data and competitive research and u nderstand key drivers of performance on various ecommerce platforms and marketplaces. Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform. Skills and Experience If this opportunity looks right for you, we are looking for candidates who have: Bachelor’s degree. Advanced English level (B2–C2). At least 2 years of experience in biddable performance media execution, with a strong preference for retail media execution such as: Pacvue or Skai Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.). Strong analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. For Mexico: This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. For Colombia: This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.

This senior executive role within the GroupM Commerce (GOC) team focuses on commerce media. The role involves managing and executing commerce-focused marketing strategies and campaigns for clients.

This role executes search and programmatic media activations across retailer media networks like Amazon, Walmart, and Criteo, optimizing client accounts to meet KPIs. The Senior Executive will handle campaign setup, bid recommendations, and performance reporting, using retail bid management tools. Requires 2+ years of biddable media experience, preferably with retail media platforms.

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