Associate Director, Search-Paid

This role leads paid search strategies for clients, managing search campaigns, optimizing keywords, and driving performance. Deep knowledge of search engines and analytics is essential.

This role serves as the strategic lead for paid search across a portfolio of high-profile clients, owning performance and direction. Responsibilities include developing best practices, managing a team, and representing the agency with platform partners. Requires deep expertise in Google Ads, Microsoft Ads, and SA360, with significant experience leading complex search clients.

Oversees paid search strategy for B2B clients, managing large budgets and driving ROI. Requires advanced SEM expertise and team leadership, focusing on campaign optimization and performance accountability.

This role serves as the strategic lead for paid search across a portfolio of high-profile clients, owning the direction and effectiveness of search activation and integrating it into broader media strategies. The Associate Director manages and develops a team, drives operational excellence, and champions innovation by testing new Google/Microsoft products and AI capabilities. Requires deep platform expertise with Google Ads, Microsoft Ads, and SA360, and significant experience leading complex search clients.

Leads media planning for award-winning campaigns, defining audience targeting approaches across addressable and non-addressable media. Designs connections plans, collaborates with channel specialists, and manages day-to-day campaign execution as a client liaison. Responsibilities include designing measurement frameworks and optimizing campaigns.

Leads media planning output for key clients in the UK, crafting strategic approaches and ensuring high-quality work. Manages a planning team, builds senior client relationships, and drives innovation in planning approaches and storytelling.

Plans and executes hybrid media campaigns (80% digital, 20% offline) for a major fashion retail client in Brazil. Manages campaigns across Google Ads, TikTok Ads, Meta Ads, and Pinterest Ads, handling media buying, optimization, and performance reporting. Requires experience in digital media planning and billing processes within advertising agencies.