Communication Planning Strategist

This Communication Planning Strategist role involves translating complex marketing strategies into integrated media strategies, backed by deep analysis, consumer insights, and market trends. The strategist will act as a trendsetter, identifying new opportunities in media, data, and technology, and will coach teams on using tools like WPP Open Media Studio (OMS) for data-driven decisions. The role requires a minimum of 5 years of strategic experience and the ability to build relationships with C-level stakeholders.

This Communication Planner role at Mindshare in Brussels is responsible for transforming client briefings into strategic and tactical recommendations, developing structured media plans including channel selection and budget allocation. The role requires leveraging consumer insights and data to refine planning, defining measurable objectives, and collaborating with creative teams and clients to optimize recommendations. The ideal candidate will have a minimum of 5 years of experience in a similar role and be a native Dutch speaker with a solid foundation in French and English.

This role leads the development of integrated media strategies for major clients, translating complex business challenges into innovative, data-driven communication plans. The strategist acts as a senior advisor to C-level stakeholders, leveraging WPP Open Media Studio and market insights to drive growth and coach internal teams. Requires 5+ years of strategic media experience and expertise in the full media ecosystem.

This Communication Planner role at Mindshare transforms client briefings into strategic media plans, selecting channels, allocating budgets, and defining measurable objectives. The planner leverages consumer insights and collaborates with creative teams and clients to optimize recommendations, requiring at least 5 years of experience and fluency in Dutch, French, and English.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.