GOC | Senior AdOps Specialist

This Senior AdOps Specialist within the Global Operations Centre supports CM360 campaign launches, post-launch verification, and compliance with WPP Media's global policies. The role involves daily campaign reporting, internal project pipeline management, and collaboration with internal and regional teams. Requires 3+ years of digital ad serving experience with CM360 as the main platform and advanced Excel skills.

This role manages programmatic advertising accounts for global clients, overseeing campaign execution, optimization, and performance reporting. The Account Manager acts as the primary client contact, ensuring delivery against KPIs and driving revenue growth through strategic programmatic recommendations. Requires deep knowledge of programmatic platforms and the ability to translate data into actionable insights.

This role manages a team of 2-5 Ad Operations specialists within WPP Media's Global Operations Centre (GOC), serving as the point of escalation for programmatic campaign implementation and optimization. The manager enforces best practices across platform expertise and work quality, while building relationships with regional teams in the US, Europe, and Asia. Requires 3+ years of programmatic campaign experience in CM360 or Sizmek, plus at least 1 year of leadership experience.

This role manages and optimizes programmatic campaigns across DSP platforms including DV360, The Trade Desk, and Amazon DSP within the Global Operations Centre. The specialist monitors campaign performance, produces daily reports with pacing analysis, and provides strategic recommendations to regional Media Activation teams, requiring at least 3 years of hands-on programmatic campaign experience.

This role is a key player in the One Ford Media team, supporting Ford's brand electrification vision through integrated media planning and client management. The manager partners with cross-functional teams to ensure best-in-class media support, manages stakeholder relationships, and supports budget management and risk identification. Requires strong planning expertise, client relationship skills, and the ability to lead junior team members.

This analytics role at WPP Media in London focuses on implementing media measurement solutions for leading advertisers like Airbnb, including Brand Lift Studies, Conversion Lift Studies, and Matched Market Testing. The senior associate will deliver actionable insights, collaborate with client teams, and evaluate statistical robustness, using tools like SQL and cloud platforms. Requires a quantitative degree, strong numeracy, and experience with media measurement, with familiarity in Python/R and cloud technologies as a plus.

This role leads the day-to-day delivery of SEO, GSO, and Analytics services for key client accounts, mentoring junior talent and building trusted client relationships. Responsibilities include translating client goals into data-led strategies, managing budgets and workflows, and championing innovation. Requires strong hands-on knowledge of Experience channels and commercial acumen.