Sr. Product Manager - Media Planner (all genders)

This fixed-term contract role supports media planning activities, including research, budget allocation, and campaign coordination. The Digital Media Planner will assist in developing media plans and managing vendor relationships.

This role involves developing and executing digital media plans across channels, including display, video, and social. The Digital Media Planner will conduct audience research, manage campaign budgets, and coordinate with buying teams. Requires strong analytical skills and familiarity with media planning tools.

Manages media planning and brand campaigns, applying analytical and strategic skills to optimize media spend and brand impact.

This role manages retail media campaigns for clients, focusing on sponsored products, display, and search within retailer ecosystems. Responsibilities include strategy, activation, optimization, and reporting across retail media networks.

This role owns the product direction of Ad Creator, a creative automation engine that transforms product feeds, campaign data, and GenAI into brand-compliant creatives at scale. The product manager will define the roadmap, API contracts, and quality governance for automated ad creation, working with engineering, data, and operations teams to reduce manual creative intervention. Success is measured by automation completeness, brand compliance, and reduced manual effort across retailer campaigns.

This role supports the execution of retail media, partner marketing, and omnichannel activation initiatives for a drive-to-store platform. It involves analyzing KPIs, preparing performance analyses, and translating retail insights into actionable recommendations. The role requires 3-5 years of consulting or 5-8 years of retail/FMCG experience, with strong analytical skills and an understanding of the German retail landscape.

This role leads the engineering organization for the AdManagement/Retail unit, overseeing the rebuild of core modules into a modern, AI-native architecture. Responsibilities include managing Engineering Managers, driving modernization, setting architectural guardrails, and ensuring cross-functional alignment. Requires 5+ years of leadership experience managing Engineering Managers, 10+ years in software engineering, and deep familiarity with Node.js, TypeScript, React, GraphQL, and AWS.