Agentic Storefronts Drive Conversational, AI-Led Commerce
A sponsored State of the Industry report by Glossy and Swap finds brands, retailers and agencies are rapidly adopting "agentic" commerce—AI agents and agentic storefronts that guide shoppers from discovery to purchase. The survey of 80 industry respondents reports high AI adoption (90%), substantial experimentation with agentic storefronts (70% experimenting, 40% actively deploying), and a mix of internal and third‑party implementations. Respondents cite data requirements, ROI measurement and cost as leading challenges, while early results (higher conversions, longer time on site, reduced returns) suggest meaningful business impact. The article references multiple industry estimates projecting large market opportunity for agentic AI through 2030.
- •Report sponsored by Swap and produced with Glossy; survey sampled 80 brand, retailer and agency respondents.
- •Salesforce data (cited): AI and agents drove 20% of all retail sales and accounted for $262 billion in holiday spend during the 2025 holiday season.
- •Survey findings: 90% of respondents use AI to improve shopping experience; 56% use internal agentic AI tools, 33% use third‑party providers, 11% use both.