Observed Signal · Jul 3, 2026 · Campaign Launch · Source: Horizont · Impact: 1/5 · Sentiment: Positive
Advertising Campaign Market: Will Ferrell Stars in Skims Campaign Teasing Netflix Series
Actor and comedian Will Ferrell appears in a new advertising campaign for Skims, the fashion brand founded by Kim Kardashian, wearing Skims underwear while portraying Lonnie "The Hawk" Hawkins — the lead character from his upcoming ten-episode Netflix comedy. The Netflix series of the same name is due to premiere worldwide on July 16, 2026. The campaign was produced in-house by Skims' marketing and creative team in close collaboration with Netflix (no external creative agency was involved) and was shot by British photographer-director Nadia Lee Cohen. The activation runs across Skims' social channels and the channels of Kim Kardashian and Netflix, and includes large-format digital out-of-home placements, notably on Times Square in New York. The creative continues Ferrell's recurring sports-parody persona and ties the brand directly into pop‑culture content marketing.
Brand advertising activation and content tie-in with a streaming premiere; relevant to marketing and media planning but not industry‑shifting.
Wichtigste Kernpunkte & Evidenz
- Will Ferrell appears in a Skims advertising campaign wearing Skims underwear as the character Lonnie "The Hawk" Hawkins.
- The campaign promotes a ten-episode Netflix comedy series whose worldwide premiere is scheduled for 2026-07-16.
- The campaign was created in-house by Skims' marketing and creative team in close collaboration with Netflix; no external creative agency was involved.
- Visuals were shot by British photographer and director Nadia Lee Cohen.
- The activation runs across social channels (Skims, Kim Kardashian, Netflix) and digital out-of-home placements, including Times Square.
Verknüpfte Unternehmen
3 verknüpfte UnternehmenNetflix
Streaming-Plattform mit Einnahmen aus Abonnements und digitaler Werbung.
“The campaign teases his new Netflix series and the ten-episode Netflix comedy premieres worldwide on July 16, 2026....”
SKIMS
Advertiser / Brand (Buys Ads)Eine führende Direct-to-Consumer (D2C) Premium-Modemarke, die technologisch optimierten E-Commerce mit hochgradig personalisierten First-Party-Datenstrategien für Shapewear und Loungewear verbindet.
“For the new Skims campaign he advertises in underwear of the fashion brand by Kim Kardashian....”
PayPal
Digitales Zahlungsnetzwerk, das digitale Geldbörsen, Händler-Tools und Commerce Media vereint.
“For PayPal he already lay in the bathtub and supposedly did his Christmas shopping on the side....”
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