Observed Signal · Sep 8, 2026 · Marketing Campaign · Source: Meedia · Impact: 3/5 · Sentiment: Positive
Brand Marketing Market: Takko launches Fall/Winter TV campaign with Michelle Hunziker
Takko Fashion launches its Fall/Winter 2026/27 campaign featuring Michelle Hunziker. The campaign, described as more extensive than previous ones, includes linear TV spots (20-second) from September 10 on channels like RTL, Sat.1, ProSieben, Vox, RTL Zwei, Kabel Eins, sixx, and Sat.1 Gold, plus streaming (Prime Video, Netflix, RTL+, Joyn, HBO Max, Disney+) via Mediaplus, online, print, social media (Facebook, Instagram), and OOH/DOOH. The company aims to strengthen its 'Quality Fashion Discounter' positioning and increase brand awareness. Meanwhile, Takko's planned sale by its hedge fund owners reportedly failed; CFO Stefan Macheleidt and Senior Marketing Director Matthias Lueg have left the company. Takko reported net revenue of €1.283 billion for FY2025/26.
Illustrates a major retail brand's integrated marketing strategy across linear TV and streaming, indicating shifts in media planning and investment by advertisers within the AdTech ecosystem.
Wichtigste Kernpunkte & Evidenz
- Takko launches 20-second TV spot on September 10, 2026 across German broadcasters.
- Michelle Hunziker is featured in Takko's Fall/Winter campaign, showcasing six looks.
- Mediaplus handles media planning including linear TV, streaming, and paid social.
- CFO Stefan Macheleidt and Senior Marketing Director Matthias Lueg left Takko.
- Takko reported €1.283 billion net revenue for FY2025/26.
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