Infrastructure Market: Start.io Launches Curation+ for Agentic Campaign Planning

AdExchanger's Content Studio article discusses the fragmentation in campaign planning workflows, where moving an RFP to a live buy can take days and involve multiple teams. It argues that AI-native campaign planning, exemplified by Start.io's Curation+ (Agentic Campaign Intelligence), offers a more connected path from brief to activation. This product turns a brief into consumer insight, audience sizing, reachable supply selection, and a live curated deal delivered to a DSP. It supports the Model Context Protocol (MCP), enabling AI assistants to execute the workflow. The article highlights the benefits of evidence traveling with recommendations, audiences remaining consistent from plan to buy, and faster decision-making, ultimately promising advertisers that their approved campaign strategy will faithfully reach the market.