Observed Signal · Aug 12, 2026 · Ratings Report · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
TV (linear) Market: SRF/RTS Record Ratings for Tour de France Femmes
Swiss broadcasters SRF and RTS recorded their highest-ever audience figures for women's cycling during the Tour de France Femmes. SRF averaged 82,000 viewers across the nine stages (22.9% market share), while RTS averaged 47,000 viewers (30.3% market share). Both broadcasters reported higher average audiences for the women's race than for the men's Tour de France in July (SRF: 52,000 / 15.8%; RTS: 29,000 / 19.3%). SRF cited Swiss rider Marlen Reusser's performances, two stages held in Switzerland, and a more open competition as possible reasons; the men's race also overlapped with the World Cup and Wimbledon, which may have reduced its audience.
Higher-than-usual linear-TV audiences for a major women's sporting event affect broadcaster inventory value, sponsorship interest, and media planning for advertisers, but the story is regionally focused (Switzerland) and not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- SRF averaged 82,000 viewers for the nine stages of the Tour de France Femmes, representing a 22.9% market share, according to SRF.
- RTS averaged 47,000 viewers for the race, representing a 30.3% market share (reported by Watson).
- These are the best audience values SRF has ever achieved with women's cycling.
- By comparison, SRF averaged 52,000 viewers (15.8% market share) for the men's Tour de France in July; RTS averaged 29,000 viewers (19.3%).
- SRF cited factors including Marlen Reusser's prominence, two Swiss stages, a more open sporting contest, and competing events (FIFA World Cup, Wimbledon) as explanations for differences in interest.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenSRF Schweizer Radio und Fernsehen
Swiss German-language public-service radio, television and online media unit.
“SRF said on request that an average of 82,000 viewers watched the nine stages on SRF, corresponding to a 22.9% market share....”
persoenlich.com
Das führende Schweizer B2B-Fachportal für Kommunikations- und Marketingentscheider mit einem hochpräzisen, datengestützten Werbe-, Job- und Branchennetzwerk.
AP
Global agierende, gemeinnützige Nachrichtenkooperative und syndizierte Content-Plattform für hochverfügbare, verifizierte Echtzeit-Medieninhalte und B2B-Daten-Feeds.
RTS
Die Royal Television Society (RTS) ist eine führende britische Medien- und Fachorganisation, die durch professionelle Mitgliedschaften, Fachveranstaltungen, Branchenpublikationen und praxisorientierte Qualifizierungsprogramme das Ökosystem für TV und Streaming vernetzt.
“RTS averaged 47,000 viewers for the race, corresponding to a 30.3% market share....”
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