Observed Signal · Sep 8, 2026 · Policy Update · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Media Market: SonntagsBlick competitors stick to Sunday print
Ringier is set to unveil the 'next chapter' of its Sunday newspaper SonntagsBlick, with speculation of a move to Saturday delivery. Competitors Tamedia and NZZ, publishers of SonntagsZeitung and NZZ am Sonntag respectively, reaffirm their commitment to Sunday as a publication day. They cite reader demand for in-depth journalism on weekends and see no need to change their print schedules. The potential exit of SonntagsBlick from Sunday delivery would increase distribution costs for the remaining two titles, as they share the costs of early-morning delivery via Presto Presse-Vertriebs AG. Both competitors acknowledge declining readership but remain confident in the future of Sunday print.
News about the potential shift of a major Swiss Sunday newspaper to Saturday, affecting the print media landscape and advertising distribution, but not directly impacting AdTech or digital advertising.
Wichtigste Kernpunkte & Evidenz
- Ringier will present the 'next chapter' of SonntagsBlick at a VIP event on Wednesday, potentially moving to Saturday delivery.
- Tamedia's SonntagsZeitung remains the largest Sunday paper in German-speaking Switzerland with 368,000 readers, down from 431,000.
- NZZ am Sonntag has 322,000 readers, a statistically insignificant decline from 331,000.
- SonntagsBlick has 265,000 readers, significantly fewer than its competitors.
- SonntagsZeitung, NZZ am Sonntag, and SonntagsBlick currently share delivery costs via Presto Presse-Vertriebs AG.
Verknüpfte Unternehmen
3 verknüpfte UnternehmenTamedia
Führendes Schweizer Medienhaus mit eigener integrierter Vermarktungseinheit für reichweitenstarke Cross-Channel-Werbe- und Targeting-Lösungen.
“Tamedia's SonntagsZeitung remains the largest Sunday paper and they have no plans to change its publication schedule....”
Neue Zürcher Zeitung (NZZ)
Schweizer Premium-Publisher, der hochwertigen Qualitätsjournalismus über digitale Abonnements, datengetriebene AdTech-Vermarktung und B2B-Dienstleistungen erfolgreich monetarisiert.
“NZZ am Sonntag holds to its Sunday publication day and sees no changes planned....”
Ringier
Schweizer Medien-, Marktplatz- und Publishing-Software-Gruppe.
“Ringier presents the 'next chapter' of SonntagsBlick and is considering moving to Saturday delivery....”
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