Tamedia

Tamedia: Subscriptions Are the Strategic Focus

Tamedia CEO Jessica Peppel-Schulz said in an interview with Austria's Der Standard that the company is building new digital subscription models, including so-called "Limited Abos" for readers who want selective topic access. Currently about 85% of Tamedia's revenues come from print; the company aims for a 60% print / 40% digital revenue mix within five years. Since bringing its ad sales back in-house as Tamedia Advertising in early 2025, Tamedia reports its digital advertising business grew by 30% despite a shrinking market. Tamedia also reports measurable increases in search-driven reach — Google traffic up 40% in six months and cross-brand Google visibility up 140% in 12 months. A 2023 employment guarantee for journalists expires at the end of September; the CEO declined to give absolute long-term job guarantees.

Olympia Media Group Takes Over Swiss Sales for Die Zeit

Since July 1, 2026 Olympia Media Group has taken over the Swiss advertising mandate for titles previously represented by Tamedia Advertising, including the Swiss edition of Die Zeit and titles from IQ Media Marketing International and the Jahreszeiten Verlag. Tamedia Advertising confirmed the withdrawal, saying it will focus more on marketing its own Tamedia portfolio and digital business; the company will, however, continue some third‑party sales (for example, it retains Annabelle). Olympia Media Group said the switch arose because Tamedia is prioritising national business, and noted it already represents Bloomberg Media, Il Sole 24 Ore and the travel magazine Seazen in Switzerland. Olympia Media Group is registered in Geneva (since September 2020) and is led by sole shareholder and CEO Rodrigo James Salazar.

Tamedia publishes two-part investigation into alleged abuses

Tamedia journalists Roland Gamp and Oliver Zihlmann published a two-part investigative report revealing that a former SVP cantonal councillor from Aargau is accused of drugging and sexually abusing multiple women, including a then 14-year-old. The public prosecutor has charged the man with multiple counts including rape, desecration, and attempted murder; he denies essential parts of the allegations. The victims Iwona and Paula L. spoke publicly for the first time. The reporters describe editorial decisions on naming the accused, protecting victims' intimacy, timing of publication, and handling traumatic material during the months-long investigation.