Observed Signal · Jun 29, 2026 · Brand Campaign · Source: AdAge · Impact: 1/5 · Sentiment: Neutral
Sponsorship & Brand Integration Market: Skims Taps Will Ferrell’s 'The Hawk' Character
Skims has released a new menswear campaign starring Will Ferrell’s fictional golfer character from Netflix’s upcoming series The Hawk. Photographed by Nadia Lee Cohen, the tongue-in-cheek campaign features the character modeling Skims menswear ahead of the show’s premiere. The creative ties the D2C brand to pop-culture IP and uses a celebrity character endorsement to promote its men’s line. The piece was published on Ad Age on June 29, 2026.
A consumer-facing creative campaign and celebrity endorsement; relevant to brand marketing and creative trends but not a technology, policy, or platform-level development that would materially shift the AdTech ecosystem.
Wichtigste Kernpunkte & Evidenz
- Skims published a menswear campaign featuring Will Ferrell’s fictional golf character from The Hawk.
- The campaign imagery was credited to photographer Nadia Lee Cohen (photo credit: Nadia Lee Cohen/Skims).
- The creative was released ahead of Netflix’s premiere of The Hawk.
- Article published on Ad Age on 2026-06-29 by Tim Nudd.
Verknüpfte Unternehmen
3 verknüpfte UnternehmenNetflix
Streaming-Plattform mit Einnahmen aus Abonnements und digitaler Werbung.
“The fictional golfer models new menswear in a campaign ahead of Netflix’s “The Hawk” premiere....”
SKIMS
Advertiser / Brand (Buys Ads)Eine führende Direct-to-Consumer (D2C) Premium-Modemarke, die technologisch optimierten E-Commerce mit hochgradig personalisierten First-Party-Datenstrategien für Shapewear und Loungewear verbindet.
“For Skims and Will Ferrell, the road back to the PGA Tour starts with fresh briefs....”
Crain Communications
B2B-Fachverlag mit Abonnements, Werbung, Events und Datenprodukten.
“Article published on Ad Age; Copyright © 2026. Crain Communications, Inc. All Rights Reserved....”
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