Observed Signal · Sep 16, 2026 · Research / Survey · Source: Hello Partner · Impact: 2/5 · Sentiment: Negative
AI in Retail Market: Shoppers Cautious About AI Holiday Shopping, Sinch Study Finds
A new study by Sinch across eight markets with 2,501 consumers reveals that fewer shoppers believe AI will make holiday shopping easier, dropping from 48% in 2025 to 43% in 2026. Trust in human advice over AI increased to 53%. Data privacy remains the top concern (43%). Consumers are most willing to delegate order tracking and shipping updates (48%), product research (47%), and customer service (36%). Despite consumer caution, 63% of retailers have deployed AI customer communication agents. The findings suggest that AI gimmicks risk alienating shoppers, while high-quality authentic content remains crucial for affiliates.
Shows consumer skepticism towards AI in shopping, relevant for marketers, though it's based on a single survey.
Wichtigste Kernpunkte & Evidenz
- Sinch surveyed 2,501 consumers across eight markets.
- 43% of shoppers believe AI will make holiday shopping easier, down from 48% in 2025.
- 53% trust advice from a real person more than AI, up from 51% in 2025.
- Data privacy is the top concern (43%) for the second consecutive year.
- 48% of consumers are willing to use AI for order tracking and shipping updates.
Verknüpfte Unternehmen
2 verknüpfte UnternehmenSinch
Eine führende Plattform für globale Business-Kommunikation, die Messaging, E-Mail, Voice-Dienste und Nutzerverifizierung vereint.
“new research from Sinch suggests that shoppers are still apprehensive about AI....”
Mastercard
Globales Zahlungsnetzwerk und führender Anbieter von Enterprise-Finanzinfrastruktur.
“one recent forecast from Mastercard sees one in 10 people tapping into the ecosystem to purchase products....”
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