Observed Signal · Jul 23, 2026 · Product Launch · Source: DWDL · Impact: 1/5 · Sentiment: Positive
TV (linear) Market: ProSieben Launches Celebrity Table Tennis World Cup
ProSieben announced a new live show, the "Promi Tischtennis-WM," planned for this winter, and is partnering with the Deutscher Tischtennis-Bund (DTTB) to give the event a serious sporting foundation. The initiative was driven by Tischtennis Marketing GmbH, which manages the DTTB's commercial rights and will act as strategic development partner. Redseven Entertainment will produce the broadcast. The format will pair world-class table-tennis professionals as team captains with celebrity/amateur players across matches and trick-shot challenges, with additional digital and social content across ProSieben platforms to raise the sport's visibility.
A broadcaster's programme announcement; notable for TV programming and potential sponsorship/inventory but limited broader AdTech impact.
Wichtigste Kernpunkte & Evidenz
- ProSieben announced the 'Promi Tischtennis-WM' for this winter.
- Tischtennis Marketing GmbH initiated the event and will act as strategic development partner.
- ProSieben is cooperating with the Deutscher Tischtennis-Bund (DTTB) on the project.
- Redseven Entertainment will produce the live show.
- Format plans include professional players as team captains, celebrity/amateur participants, multiple competition types, and supporting digital/social content on ProSieben channels.
Verknüpfte Unternehmen
3 verknüpfte UnternehmenRedseven Entertainment
Deutsches TV- und Streaming-Produktionsunternehmen sowie Spezialist für internationales Format-Licensing im B2B-Medienökosystem.
“Tischtennis Marketing GmbH acts as 'strategic development partner' and the production will be handled by Redseven Entertainment....”
DWDL.de
Führendes deutsches B2B-Fachmedium und Vermarktungsplattform für die TV-, Streaming- und Medienbranche.
“The article is published on DWDL.de and the page footer indicates © DWDL.de GmbH, 2001-2026....”
ProSieben
German broadcast channel brand with digital video distribution.
“ProSieben recently announced the 'Promi Tischtennis-WM' for the winter and is partnering with the DTTB to produce the event....”
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