Search Ads Market: OpenAI Ads Manager expands with new formats, Google unlocks AI Mode keywords, Microsoft adds Copilot Shopping Ads

This week's SEA news covers major updates from OpenAI, Google, and Microsoft in paid search. OpenAI announced global updates to its Ads Manager, including impression-based billing with conversion optimization, flexible attribution windows, granular platform targeting, Shopify and HubSpot integrations, automatic text optimization, Event Quality Score recommendations, and testing of a new 'Sponsored Agents' ad format. Google confirmed that all keyword match types (exact, phrase, broad) are now eligible in AI Mode, revised AI Max keyword prioritization rules, rolled out the Promotion Mode beta with daily budgets, introduced Local Customer Optimization for PMax, launched Store Sales in Data Manager, and is testing Product Value Optimization. Microsoft integrated Shopping Ads into Bing Copilot and published new transparency rules for AI-generated content in ads.