Retail Market: Nike Combines Sustainability Goals with Trade-in, Repair, Vintage

Nike reported progress on its sustainability targets, including a 77% reduction in greenhouse gas emissions from its own operations since fiscal 2020, and a 51% share of environmentally preferred materials, exceeding its fiscal 2025 goal. To link these efforts with consumer offerings, Nike launched Nike (Re)Play at its New York SoHo store from September 23-29, 2026. This temporary initiative bundles trade-in, repair, shoe cleaning, vintage sales, donation, and recycling services. Trade-in offers Nike and Jordan Brand shoes for a digital Nike gift card. A vintage section features a collection of 500 historical Nike running apparel items curated by Tried and True Co. The initiative builds on existing programs like Nike Refurbished and Nike Recycling + Donation.