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Commerce Media Tech Enhances AdTech with IPinfo Partnership

Commerce Media Tech (CMT) announced a strategic data partnership with IPinfo to integrate measurement-driven, accuracy-first IP intelligence into CMT’s next-generation AdTech platform. The collaboration rejects consensus-based geolocation in favor of verifiable signals validated by IPinfo’s ProbeNet measurement network, which performs over 35 billion measurements per week across more than 1,300 global points of presence. CMT, part of Team Internet Group, says the verified IP data will improve location precision, reduce invalid traffic exposure, strengthen trust signals, and support retail-media and cookieless monetization initiatives. IPinfo leaders emphasise that active internet measurement enables auditability and correction, shifting industry alignment toward evidence-based accuracy. The partnership positions CMT to anchor future product development on provable IP accuracy to improve advertiser outcomes and data integrity across the ecosystem.