Observed Signal · Sep 7, 2026 · Market Signal · Source: Jellyfish · Impact: 3.5/5
Strategic Intelligence Market: Jellyfish & HOKA Turn New York Running into a Citywide Competition
Zusammenfassung des Signals
Throughout September, HOKA is taking over the streets with the 'Run Your City' challenge hosted on the running app Strava. Developed and led by Jellyfish across both creative and media planning, this month-long activation makes local runners part of the creative with borough results appearing across Digital Out-of-Home and social.
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Direct Origin Attribution
Original Coverage Title: “Jellyfish & HOKA Turn New York Running into a Citywide Competition”
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