Observed Signal · Jul 6, 2026 · Market Signal · Source: Taptap Digital · Impact: 4/5
Strategic Intelligence Market: Programmatic DOOH is the media channel with the lowest environmental impact, generating 0.0052 mg of CO2 emissions
Zusammenfassung des Signals
Sustainability is now a strategic priority for businesses across every sector. In line with this commitment, JCDecaux has worked with Taptap Digital to develop a study quantifying the carbon footprint of programmatic Digital Out-of-Home campaigns, or pDOOH.
Verknüpfte Unternehmen
1 verknüpfte UnternehmenPrimary Source Grounding & Direct Attribution
Direct Origin Attribution
Original Coverage Title: “Programmatic DOOH is the media channel with the lowest environmental impact, generating 0.0052 mg of CO2 emissions”
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