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Picnic Unveils 'Age of Quality' for Advertiser Success

Picnic has released 'The Age of Quality', an insights report arguing advertisers can drive stronger outcomes by prioritizing quality across the media journey. Powered by Picnic's PIQ platform and drawing on expertise from Lumen, Goodstuff, Omnicom, the Financial Times, OpenX, Spark Foundry, TeamX, and Picnic, the guide synthesizes perspectives on quality inventory, attention, relevance, and design as levers of digital performance and long-term brand growth. The report claims high-quality inventory yields up to 4.8x higher brand lift and 2.3x the sales uplift versus low-quality environments, highlighting the financial value of quality-first strategies. It offers practical frameworks to audit supply, reframe success around attention and outcomes rather than clicks, and plan for contextual relevance and experience design. It references insights from Inventory Talks 2025 and positions quality as a competitive edge for marketers. A downloadable copy is available.