Observed Signal · Aug 3, 2026 · Product Launch · Source: t3n · Impact: 2/5 · Sentiment: Neutral
Social Platform Market: Myspace Owners Signal Possible Relaunch
In a new documentary, owners Chris and Tim Vanderhook say they still own Myspace and plan to relaunch the site when the timing is right, though no specific timetable or detailed strategy was given. Myspace now operates primarily as a music streaming service after losing most of its original social-network features. The documentary and coverage recall the site's rise and fall: News Corporation bought Myspace in 2005 for $580 million, and within six years sold it for about $35 million to Specific Media. Specific Media was later folded into Viant, which is led by the Vanderhooks. The current owners say modernization efforts have been costly — estimating losses of more than $150 million — and acknowledged past failed restart attempts as they wait for the right moment to try again.
Speculative relaunch of a legacy social platform may attract attention but provides no concrete product, ad-monetization, or technical details; limited immediate industry impact.
Wichtigste Kernpunkte & Evidenz
- Chris and Tim Vanderhook own Myspace and said in a documentary they plan to relaunch the site.
- Myspace currently functions primarily as a music streaming service, having lost most of its original social features.
- News Corporation acquired Myspace in 2005 for $580 million.
- In 2011 News Corporation sold Myspace for about $35 million to Specific Media, which later became part of Viant led by the Vanderhooks.
- The Vanderhooks report having lost more than $150 million on Myspace and acknowledged past failed relaunch attempts.
Verknüpfte Unternehmen
6 verknüpfte UnternehmenTargetVideo
TargetVideo ist eine Publisher-Videoplattform und ein Vermarktungsunternehmen für Premium-Video-Advertising.
“The article embeds external content from TargetVideo GmbH to supplement editorial offerings....”
Viant
Unabhängige DSP mit Fokus auf CTV, Identity-Lösungen und Omnichannel-Messung.
“Specific Media was later bought by the company Viant, which is led by Chris and Tim Vanderhook....”
Shutterstock
Lizenzmarktplatz für Stockmedien, Design-Tools und kreative Dienstleistungen.
“Image credit: Shutterstock/thelefty....”
People Inc
Die führende Publishing-Brand von Dotdash Meredith zur datengestützten Zielgruppenmonetarisierung und zielgerichteten Distribution von Premium-Digital-Advertising.
t3n
Führende deutsche Digital-Business- und Tech-Plattform, die B2B-Reichweite durch Premium-Subscriptions, First-Party-Data-Monetarisierung und hochgradig zielgerichtete Media-Sales-Lösungen in der DACH-Region wertschöpft.
News Corp
Globaler Medien- und Informationsdienstleistungskonzern, der Premium-Journalismus, Finanzdaten und führende digitale Immobilienmarktplätze in einem diversifizierten B2B- und B2C-Portfolio vereint.
“Myspace was already bought in 2005 by the News Corporation for $580 million....”
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