Observed Signal · Aug 25, 2026 · Partnership · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Connected TV (CTV) & OTT Market: Max Verstappen’s 'Max vs 100' Streams on Disney+/ESPN
Disney+ and ESPN, in partnership with Red Bull, will stream a live event titled “Max vs 100” on September 16. The event at Silverstone will feature Formula 1 driver Max Verstappen attempting to overtake 100 competitors across a 101-kart go-kart race. The broadcast will be available on ESPN on Disney+ and the ESPN app for U.S. subscribers, and will air on ESPN2 later the same day. The event includes Red Bull athletes, gaming and streaming talent, and celebrities; comedian Mo Gilligan will host. Race Director David Terrien designed a custom Silverstone circuit for the race, and Disney says the coverage will include game-inspired graphics, live race data, cinematic drone footage, and real-time communication between drivers.
Live branded streaming event from major media brands (Disney+/ESPN) and Red Bull expands live sports-entertainment content but has limited direct impact on core AdTech infrastructure or policy.
Wichtigste Kernpunkte & Evidenz
- Disney+ and ESPN, in partnership with Red Bull, will stream 'Max vs 100' on September 16, 2026.
- The event will take place at Silverstone with 101 karts competing in a closed go-kart race.
- The stream will be on ESPN on Disney+ and the ESPN app for ESPN Unlimited subscribers in the U.S., and will air on ESPN2 later that day.
- Comedian Mo Gilligan will host the live broadcast; Race Director David Terrien designed the Silverstone circuit for the event.
- Participants include Formula 1 driver Max Verstappen, Red Bull streamers (TheGrefg, Caedrel, TheDonato), athletes Arda Saatçi, Chris Matthews, and Matt Jones.
Verknüpfte Unternehmen
3 verknüpfte UnternehmenRed Bull
Energy-Drink-Marke mit einem globalen, eigenen Media-Ökosystem.
“Disney+ and ESPN, in partnership with Red Bull, will stream a new Max vs 100 race on September 16....”
The Walt Disney Company
Globaler Medienkonzern, der Streaming, Sport, Filmstudios und innovative B2B-Werbetechnologie vereint.
“Disney+ and ESPN, in partnership with Red Bull, will stream a new Max vs 100 race on September 16....”
ESPN
Sportmedien-Netzwerk, das Digital Publishing, Streaming, TV-Übertragungen und Fantasy Games umfasst.
“Disney+ and ESPN, in partnership with Red Bull, will stream a new Max vs 100 race on September 16....”
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