Observed Signal · Sep 10, 2026 · Partnership · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Agency & Consultancy Market: Kölln assigns media account to Mediaplus Hamburg
German food manufacturer Peter Kölln has appointed Mediaplus Hamburg to handle its media planning and buying after a competitive pitch. The agency will develop an integrated digital-first strategy for the traditional brands Kölln and Mazola, focusing on brand building and activation around relevant purchase occasions. Mediaplus will collaborate with creative agency virral on campaign development. The partnership aims to strengthen Kölln's market leadership in the cereal market and revitalize the Mazola edible oil brand, particularly among younger audiences. The first joint campaigns are scheduled to launch in September 2026.
A notable agency-client win in the German market, relevant to media planning and advertising, but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- Peter Kölln awarded its media account to Mediaplus Hamburg following a pitch.
- Mediaplus Hamburg will handle media planning and buying for the Kölln and Mazola brands.
- The agency will develop a digital-first strategy along the customer journey.
- Mediaplus will work with creative agency virral on campaigns.
- First campaigns are set to start in September 2026.
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