AI in Marketing Market: How to Create Non-'Slop' AI Images for Social Media

This article provides a practical guide for marketers and social media managers to create high-quality AI-generated images that avoid the generic, low-quality aesthetic often labeled 'slop.' It highlights the pressure to produce visuals quickly and cost-effectively, but argues that thoughtless prompting leads to bland, irrelevant content. The author, Sandra Franck, outlines a four-step approach: defining the post's goal, brainstorming creative visual ideas using three key questions, structuring prompts using a 'Mosaic' principle (Motiv, Optik, Szene, Atmosphäre, Inszenierung, Kontext), and ensuring brand consistency. The article uses examples, including the AI influencer Aitana Lopez, to illustrate the difference between successful and failed AI visuals. It also discusses tools like Midjourney and Recraft, and the challenges of maintaining corporate identity with AI.