Observed Signal · Aug 13, 2026 · Partnership · Source: Meedia · Impact: 3/5 · Sentiment: Positive
CTV Market: Formula E Moves to Disney+ in 2026/27
Formula E has signed a multi-year partnership to stream its races on Disney+ starting with the 2026/27 season. The agreement covers full live coverage, highlights and pre- and post-race shows. The upcoming season begins 18 December in Jeddah, includes 21 races at 13 locations and finishes 25 July 2027 in Tokyo. The move expands Disney+'s live-sports offering in Germany and coincides with Formula E entering its GEN4 era, featuring cars rated at more than 815 hp (600 kW) with roughly 0–100 km/h in 1.8 seconds.
Major streaming rights deal moves a live sport to a large streaming service, expanding premium CTV inventory and affecting broadcasters, advertisers and CTV ad planning in Germany.
Wichtigste Kernpunkte & Evidenz
- Formula E will be available on Disney+ beginning with the 2026/27 season.
- The multi-year deal includes full live coverage, highlights, and pre- and post-race programming.
- The 2026/27 season starts on 2026-12-18 in Jeddah, comprises 21 races at 13 locations, and concludes on 2027-07-25 in Tokyo.
- Formula E enters the GEN4 era with new cars rated at over 815 hp (600 kW) and approximately 1.8 seconds for 0–100 km/h acceleration.
- Prior to the deal, Formula E was broadcast on the small free-TV broadcaster DF1 in Germany.
Verknüpfte Unternehmen
2 verknüpfte UnternehmenDF1
DF1 ist ein werbefinanzierter deutscher Free-to-Air-Broadcaster, der lineare Fernsehreichweite und digitale Streaming-Angebote über eine integrierte Inhouse-Vermarktungsplattform monetarisiert.
“Elektrifiziertes Streaming: Die Formula E ist ab der Saison 2026/27 auf Disney+ zu sehen, bislang lief sie beim kleinen Free-TV-Sender DF1....”
MEEDIA
Ein dezentralisierter B2B-Marktplatz für die direkte Lizenzierung und Distribution von Creator-Owned Bild- und Video-Content ohne intermediäre Friktion.
“MEEDIA berichtet über die Milliarden Euro schwere Schnittmenge, in der sich Medien und Marken treffen....”
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