Agency & Consultancy Market: Fluent reshuffles management; Victoria Chyba promoted

Hamburg-based agency Fluent, a subsidiary of the Pahnke Group, is reorganizing its management with the appointment of Victoria Chyba to the executive board. Chyba, who joined Fluent in 2023 and most recently served as Director Media overseeing media, controlling and billing for clients including DocMorris, will lead the Media division and assume responsibility for operational finances. She replaces Sven Klabundt, who is leaving the agency. Founders Géza Unbehagen and Andreas Bahr remain with Fluent but will take on new responsibilities, and Unbehagen reportedly intends to withdraw from day-to-day operations. From August 1 the board will comprise Victoria Chyba alongside Martin Loytved, creative head Daniel Frericks and Pahnke CEO Lars Lammers.