Observed Signal · Aug 11, 2026 · Partnership · Source: DWDL · Impact: 4/5 · Sentiment: Positive
Connected TV (CTV) & OTT Market: Disney+ Secures Global Live Formula E Rights
Formula E and The Walt Disney Company have signed a multi-year agreement under which Disney+ will stream the electric racing series in 144 markets, with races in the United States also available on ESPN+. The deal is described as complementary to existing free-to-air and linear TV partners; Formula E leaders said the partnership will expand the series' global digital presence and reach new viewers. Formula E and Disney are also exploring additional collaboration beyond live broadcasts to create new fan experiences. The announcement raises questions about the implications for current national free-TV partners in some markets.
Major streaming operator (Disney+) acquiring global live sports rights expands CTV live inventory and distribution, affecting broadcasters, rights economics and advertising opportunities across markets.
Wichtigste Kernpunkte & Evidenz
- The Walt Disney Company (via Disney+) signed a multi-year agreement to stream Formula E.
- Disney+ will broadcast Formula E races in 144 markets worldwide.
- In the United States, Formula E races will additionally be available on ESPN+.
- The partnership is stated to complement existing free-to-air and linear TV partners globally.
- Formula E and Disney are evaluating further collaboration beyond live race broadcasts.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenDF1
DF1 ist ein werbefinanzierter deutscher Free-to-Air-Broadcaster, der lineare Fernsehreichweite und digitale Streaming-Angebote über eine integrierte Inhouse-Vermarktungsplattform monetarisiert.
“Unklar blieb zunächst, was der Deal für den derzeitigen deutschen Free-TV-Partner DF1 bedeutet. (The article notes it was initially unclear ...”
DWDL.de
Führendes deutsches B2B-Fachmedium und Vermarktungsplattform für die TV-, Streaming- und Medienbranche.
“URL zu diesem Artikel: https://www.dwdl.de/nachrichten/107455/... © DWDL.de GmbH, 2001-2026 (DWDL.de is the publisher of the article.)...”
The Walt Disney Company
Globaler Medienkonzern, der Streaming, Sport, Filmstudios und innovative B2B-Werbetechnologie vereint.
“Die Formel E hat eine mehrjährige Vereinbarung mit dem Disney-Konzern geschlossen. Demnach wird der Streamingdienst Disney+ die elektrische ...”
ESPN
Sportmedien-Netzwerk, das Digital Publishing, Streaming, TV-Übertragungen und Fantasy Games umfasst.
“In den USA sollen die Rennen zusätzlich auf ESPN+ zu sehen sein. (The article says races in the U.S. will also be shown on ESPN+.)...”
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