Senior Associate Programmatic, GOC

This role is a digital strategist and project manager within the Programmatic Solutions team, owning cross-channel digital strategies and interfacing with clients to solve complex business challenges. The Senior Associate will manage campaigns through cross-functional teams, lead test-and-learn initiatives, and leverage measurement insights to build performance stories. Requires 1+ years of programmatic/digital strategy experience with broad knowledge of major DSPs and ad tech capabilities.

This role supports programmatic campaign launches and setups across DV360, YouTube TrueView, and other DSPs within the Global Operations Centre, ensuring compliance with WPP Media's global policies. The senior associate monitors campaign checks, produces daily pacing reports, and provides commentary to regional media activation teams. This position requires 1.5-2 years of experience implementing and optimizing programmatic campaigns in DV360, The Trade Desk, MediaMath, Xandr, and other DSPs.

This role leads programmatic media strategy and execution across multiple EMEA markets, overseeing campaign optimization and financial performance. The Associate Director provides strategic insight, mentors team members, and drives digital maturity across Display & Programmatic. Requires advanced experience with DV360, YouTube, and multi-country campaign management.

This entry-level role assists in day-to-day programmatic campaign activity for assigned brands, working with the Programmatic Manager on service, setup, and activation of campaigns. The Associate will use multiple programmatic platforms including DV360, The Trade Desk, Xandr, and Amazon to develop, activate, and report on digital media campaigns, while ensuring campaign timelines are adhered to and optimization notes are maintained. The role requires introductory knowledge of the programmatic industry, including inventory sources like PMP, Deal, and Programmatic Guaranteed, and strong attention to detail.

This role manages and optimizes paid search and social media campaigns for clients in Italy. The Senior Associate will handle campaign activation, performance tracking, and reporting, requiring strong knowledge of search and social platforms. The role focuses on delivering effective media strategies and driving client growth.

This role leads commerce strategy for clients in the MENA region, driving growth through retail media and e-commerce initiatives. Responsibilities include developing commerce capabilities, managing client relationships, and integrating commerce with media planning. The ideal candidate has extensive experience in commerce marketing, with strong leadership and strategic thinking skills.

This role manages media solutions and campaign execution for clients in Hong Kong. The Manager will oversee media planning, buying, and optimization across digital channels, ensuring alignment with client objectives. This position requires strong media strategy skills and experience in programmatic advertising.