Senior Associate, Programmatic Solutions

This role is a digital strategist and project manager within the Programmatic Solutions team, responsible for translating client briefs into cross-channel digital strategies across display, video, CTV, audio, gaming, and social. The role involves orchestrating campaign execution across planning, activation, measurement, and data teams, and leading client-facing strategic conversations. It requires broad knowledge of major DSPs like DV360, Amazon DSP, and The Trade Desk, with a focus on strategy and project management rather than hands-on buying.

The Senior Associate, Programmatic is responsible for end-to-end management of programmatic campaigns, including planning, setup, activation, optimization, and reporting for assigned clients. This role requires hands-on experience with DSPs such as DV360, The Trade Desk, Xandr, and Amazon, and involves coordinating with internal teams and clients to ensure campaign delivery and performance goals are met. The ideal candidate has 1+ years of programmatic trading experience and strong analytical and communication skills.

This role leads a local programmatic team, enforcing best practices in DV360 and TrueView to ensure high-quality work delivery. The manager will serve as an escalation point, provide coaching and career development, and manage a team of 2-5 direct reports, requiring deep expertise in programmatic platforms.

This role plans, executes, and optimizes programmatic campaigns for commerce clients, with a specialization in Amazon DSP, to drive sales growth. The Senior Associate will develop audience targeting strategies, manage budgets, analyze performance, and collaborate with vendors and internal teams to achieve KPIs like sales, NTB, and ROAS. Requires 2+ years of hands-on programmatic experience, deep knowledge of DSPs like Amazon, DV360, and The Trade Desk, and strong analytical skills.

This internship supports the digital media planning process, including campaign calendars, platform selection, and market research. The intern will assist in campaign management, performance monitoring, and report preparation, requiring a Bachelor's degree in a related field and fluency in English and Italian.

This internship supports Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaigns, including campaign creation, management, and optimization on platforms like Google Ads and Bing Ads. The intern will conduct daily performance analysis and contribute to reports, requiring a Bachelor's degree in a related field and fluency in English and Italian.

This role drives the development and commercial success of media solutions for the Hong Kong market and outbound cross-border advertisers. It involves localizing products, designing local propositions, and supporting revenue growth, requiring 4-5 years of experience in media agency or ad-tech and fluency in English, Mandarin, and Cantonese.