Pessoa Analista de Mídia Sênior - Performance

This senior performance media analyst role focuses on managing high-volume cooperative campaigns for financial services and payment clients. The analyst will lead strategic implementation, advanced optimization, and complex data analysis, presenting results directly to clients. The role requires advanced knowledge of Meta, Google, and TikTok ads, as well as billing tools like VBS.

This Senior Media Analyst role at WPP Media in São Paulo focuses on performance media for major financial and payment clients. Responsibilities include leading strategic implementation, advanced optimization, pacing management, complex data analysis, and client-facing reporting. Requires advanced experience in performance campaigns, VBS billing tool, and platforms like Meta Ads, Google Ads, and TikTok.

This role manages performance and branding campaigns across Google Ads, Meta Ads, TikTok Ads, DV360, and Pinterest, focusing on lead generation and brand awareness. The analyst will monitor KPIs, run A/B tests, optimize budgets, and prepare performance reports for clients, while also mentoring junior team members. The position requires strong data analysis skills and proficiency in digital media tools.

This senior media analyst role plans, operates, and optimizes digital campaigns across performance and awareness for a global audio entertainment platform. Responsibilities include managing campaigns on Google, Meta, TikTok, and Pinterest, analyzing performance data, and presenting insights to global teams. Requires advanced English and experience with both performance and branding campaigns.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.