Pessoa Analista de Mídia Sênior - Performance / Branding

This senior media analyst role focuses on performance marketing, managing and optimizing digital campaigns. The analyst will analyze campaign data, provide insights, and collaborate with teams to improve ROI. Requires advanced skills in digital advertising platforms and analytics.

This role is a senior media analyst position handling both performance and branding campaigns. The analyst will plan, execute, and optimize media buys across channels, balancing brand awareness with direct response objectives.

This Senior Media Analyst role at WPP Media in São Paulo focuses on performance media for major financial and payment clients. Responsibilities include leading strategic implementation, advanced optimization, pacing management, complex data analysis, and client-facing reporting. Requires advanced experience in performance campaigns, VBS billing tool, and platforms like Meta Ads, Google Ads, and TikTok.

This role manages performance and branding campaigns for clients, focusing on lead generation and brand awareness across platforms like Google Ads, Meta, TikTok, DV360, and Pinterest. The Senior Media Analyst develops strategies, monitors KPIs, conducts A/B testing, and mentors junior team members. Requires strong experience in campaign management, data analysis, and platform proficiency.

This role leads the development, enhancement, and support of enterprise applications and reporting solutions built on Microsoft .NET and SQL Server. The director manages the full SDLC, optimizes database performance, and ensures reliable delivery across Development, UAT, and Production environments.

This role leads product management for WPP Media Solutions, defining product roadmaps and aligning delivery with business objectives. The director manages Product Owners, champions agile practices, and ensures engineering-ready requirements for data and AI platforms.

Leads media planning output for key clients in the UK, crafting strategic approaches and ensuring high-quality work. Manages a planning team, builds senior client relationships, and drives innovation in planning approaches and storytelling.