Manager, Activation Digital Planning, Italy

This role leads digital media planning for key client accounts at WPP Media in Milan, translating client objectives into integrated digital strategies and activation plans. The manager coordinates team resources, ensures timely campaign delivery, and monitors performance, providing strategic insights and optimization recommendations. Requires 5+ years of online media planning experience, strong client relationship skills, and proficiency in digital media platforms, including programmatic and biddable media.

This manager role leads the development and delivery of integrated digital media plans for key client accounts, ensuring alignment with budgets and KPIs. The manager coordinates team resources, builds client relationships, and oversees campaign delivery, pre/post-campaign analysis, and optimization, with a focus on digital media techniques and programmatic advertising.

This manager role leads the strategy, development, and delivery of integrated digital media plans for key client accounts, acting as the primary operational point of contact. The manager translates client objectives into digital media strategies, coordinates team resources, supports junior colleagues, and ensures timely campaign delivery with a focus on accuracy and efficiency.

This role manages the end-to-end execution of digital media plans, including implementation, buying, monitoring, and optimization. The senior associate analyzes performance data, recommends tactical adjustments, and supports junior team members, requiring proficiency in adserver and analytics tools.

This senior role leads programmatic media planning and activation for clients, leveraging data and technology to optimize campaign performance. It requires deep expertise in programmatic buying, audience targeting, and measurement, and involves collaboration with cross-functional teams to deliver best-in-class media solutions.

Als Expert Lead Data Strategy (Mensch) übernimmst du eine herausgehobene Expertenrolle und hilfst Kunden, komplexe Business-, Marketing- und Media-Herausforderungen in klare, umsetzbare Datenstrategien zu übersetzen – von der Fragestellung über Use Cases und Technologie-Roadmaps bis zur Anwendung. Du berätst Senior- und C-Level-Entscheider, konzipierst Audience-First-Strategien über First-, Second- und Third-Party-Daten und etablierst Data-Kollaborationen sowie Private Data Networks. Zudem bewertest und gestaltest du den Einsatz von Data Clean Rooms, CDPs und DSPs und verbindest Kunden-Roadmaps mit globalen Lösungen wie WPP Open, Open Intelligence und InfoSum.

This role develops and executes social media strategies for clients, managing budgets, KPIs, and paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Snapchat. It involves data-driven decision-making, AI tool utilization, reporting, and mentoring junior team members.