Senior Manager, Programmatic

Diese Rolle verantwortet die strategische und operative Steuerung komplexer programmatischer Kampagnen für Key Accounts, einschließlich Setup, Optimierung und Qualitätssicherung über Display, Video/CTV, Mobile, Native, Audio und DOOH. Der Manager treibt DCO- und Feed-Management-Initiativen voran, berät Kunden zu Budgetallokation und Targeting und mentorisiert Junior-Teammitglieder. Erforderlich sind tiefe Hands-on-DSP-Expertise (insbesondere DV360), Erfahrung mit Feed-Management-Tools und starke analytische Fähigkeiten mit GA4 und GTM.

This role leads programmatic media buying and campaign execution across digital platforms, overseeing strategy, optimization, vendor partnerships, and campaign performance while managing a team. Responsibilities include developing programmatic media strategies aligned with client objectives, managing campaigns across DSPs, ad exchanges, private marketplaces, and programmatic guaranteed deals, and ensuring brand safety, viewability, and fraud prevention. The role requires 5+ years of programmatic media buying experience with hands-on DSP expertise and strong team leadership skills.

This role manages end-to-end programmatic campaign delivery for assigned clients, including planning, setup, activation, optimization, and reporting across multiple DSPs. The Senior Associate will own account management, ensure campaign timelines and performance goals are met, and mentor junior coordinators. Requires 1+ years of hands-on programmatic trading experience and proficiency with platforms like DV360, The Trade Desk, and Xandr.

This strategic and results-driven marketer sits at the intersection of product positioning, sales enablement, and go-to-market execution. The role is responsible for driving market adoption and revenue growth through effective marketing strategies.

Handles the operational aspects of programmatic campaigns, including campaign setup, delivery management, and troubleshooting. Requires strong attention to detail and technical aptitude.

Manages implementation planning for global client solutions, coordinating media buying and campaign execution. Requires strong project management and media planning skills.

This role leads the implementation planning team to execute media campaigns, overseeing planning processes and ensuring quality delivery. It requires extensive media planning experience and leadership skills, with a focus on mentoring junior staff.