Sales & Product Marketer

This role leads marketing initiatives for a SaaS company, focusing on developing and executing strategies to drive growth and brand awareness. The position involves overseeing marketing campaigns and aligning them with business objectives.

This role owns the commercial content system for the sales organization, creating pitches, playbooks, solution briefs, and product guides that translate Viant's ad tech capabilities into compelling customer narratives. The candidate will synthesize inputs from product, sales, and customers, manage content in Highspot, and leverage AI-assisted workflows to improve content quality and sales effectiveness. Requires 4-7 years of product marketing or sales enablement experience in ad tech, with strong writing and stakeholder management skills.

This role manages B2B product marketing, developing positioning, messaging, and go-to-market strategies for business products, collaborating with product and sales teams to drive adoption and revenue growth.

Manages marketing strategies and campaigns to drive brand awareness and lead generation. Oversees marketing teams, budgets, and performance metrics.

This role partners with sales teams to translate complex client challenges into structured programs of work, providing technical and domain credibility from pitch to delivery. It focuses on operational execution and client success, ensuring seamless project delivery.

This role owns the full arc of client relationships, operating across pre-sales pitching, project scoping, research operations, AI product builds, and productization feedback loops. It requires end-to-end ownership and cross-functional collaboration to ensure successful client outcomes.

This role drives execution of high-impact research initiatives, partnering directly with customers to translate objectives into actionable consumer insights. The focus is on delivering real human voice data to AI systems for enterprise clients, requiring strong research and data interpretation skills.