Marketing Operations Manager

This role manages marketing operations and digital campaign execution, optimizing lead generation and nurturing processes. It involves managing marketing automation platforms, analyzing campaign performance, and ensuring data integrity for demand generation.

This role is responsible for building the attribution and tracking foundation to provide a trusted picture of marketing's influence across the customer journey. The Senior Marketing Operations Manager will lead the shift from manual campaign and event work into automation, focusing on operational efficiency and data-driven decision-making. This position is critical for scaling marketing efforts and improving ROI measurement.

Implements and manages marketing automation campaigns including email, lead nurturing, and scoring. Requires expertise in marketing automation platforms and data-driven campaign optimization.

This role supports automated marketing campaigns, managing email workflows, lead scoring, and data hygiene within marketing automation platforms. It focuses on optimizing campaign performance and ensuring data quality.

Designs and builds distributed backend services, data access layers, and agent orchestration for Similarweb's AI-powered products, handling analytics over billions of rows and long-lived LLM-driven workflows. Owns API contracts including MCP tool surfaces, optimizes data models across transactional and analytical stores, and integrates LLM/agent runtimes into production. Requires 5+ years of backend experience with deep distributed systems expertise and hands-on use of AI coding tools.

Leads the product strategy and roadmap for a new AI-native platform that integrates Similarweb's data with an AI agent, enabling marketers and analysts to move from question to action. Owns the product experience, defines AI agent behavior and quality standards, and works closely with engineering, design, and GTM teams. Requires 5+ years of B2B SaaS product management and experience shipping AI/LLM-powered products.

This role manages and grows long-term partnerships with investor clients, focusing on retention and expansion of Similarweb's Investor Solution. The Account Manager will act as an alternative data expert, drive product adoption, increase renewal rates, and identify upsell opportunities. Requires 3+ years of commercial experience in renewals and upsells, ideally in SaaS or alternative data, with strong relationship-building and presentation skills.