Global Product Activation Lead (gPAL)

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Activation Pod Lead who will: Strategic Client Leadership & Commercial Growth: Act as the senior client lead for HVCS engagements, managing C-suite relationships, driving organic revenue growth, and providing executive oversight of end-to-end addressable campaign delivery across LATAM and US accounts. Hub Leadership & Operational Excellence: Lead, mentor, and develop a multidisciplinary pod (Orchestrators, Strategists, Data/Identity Specialists), overseeing workload allocation, governance, and quality standards across all client workstreams. New Business & Thought Leadership: Lead HVCS workstreams in commercial pitches and proposals while championing workshops, case studies, and market enablement to drive widespread addressable adoption. AI Innovation & Global Integration: Drive team and client adoption of WPP Open and generative AI tools, optimizing tech partner workflows while connecting the Mexico Hub with global HVCS leadership to align standards and best practices. Skills and Experience 7+ years' experience in Digital Media, Ad Operations, Production, or Addressable Creative/DCO. Experience with Flashtalking/Innovid, Smartly, Celtra, Google Studio, etc. Advanced level of English (this will be assessed during the interview process) Bachelor’s degree Team & Operational Leadership: Proven track record leading cross-functional teams, managing complex workstreams, and maintaining high delivery standards in complex client environments. Senior Client & Stakeholder Management: Exceptional consultative and presentation skills with experience building trusted relationships with senior client/agency executives and resolving escalations. Commercial Acumen: Demonstrated ability to drive organic business expansion, identify growth opportunities, and contribute to commercial targets and pitches. Addressable & Tech Literacy: Strong strategic and technical understanding of DCO platforms, ad serving, addressable media channels, and campaign activation workflows. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. For Mexico: This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-GOC Please read our Privacy Notice for more information on how we process the information you provide.

This Activation Pod Lead within the Global Operations Centre leads a multidisciplinary pod delivering addressable campaign solutions for LATAM and US accounts. The role involves strategic client leadership, operational excellence, new business support, and driving AI adoption, requiring 7+ years in digital media or ad operations.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Activation Pod Lead who will: Strategic Client Leadership & Commercial Growth: Act as the senior client lead for HVCS engagements, managing C-suite relationships, driving organic revenue growth, and providing executive oversight of end-to-end addressable campaign delivery across LATAM and US accounts. Hub Leadership & Operational Excellence: Lead, mentor, and develop a multidisciplinary pod (Orchestrators, Strategists, Data/Identity Specialists), overseeing workload allocation, governance, and quality standards across all client workstreams. New Business & Thought Leadership: Lead HVCS workstreams in commercial pitches and proposals while championing workshops, case studies, and market enablement to drive widespread addressable adoption. AI Innovation & Global Integration: Drive team and client adoption of WPP Open and generative AI tools, optimizing tech partner workflows while connecting the Mexico Hub with global HVCS leadership to align standards and best practices. Skills and Experience 7+ years' experience in Digital Media, Ad Operations, Production, or Addressable Creative/DCO. Experience with Flashtalking/Innovid, Smartly, Celtra, Google Studio, etc. Advanced level of English (this will be assessed during the interview process) Bachelor’s degree Team & Operational Leadership: Proven track record leading cross-functional teams, managing complex workstreams, and maintaining high delivery standards in complex client environments. Senior Client & Stakeholder Management: Exceptional consultative and presentation skills with experience building trusted relationships with senior client/agency executives and resolving escalations. Commercial Acumen: Demonstrated ability to drive organic business expansion, identify growth opportunities, and contribute to commercial targets and pitches. Addressable & Tech Literacy: Strong strategic and technical understanding of DCO platforms, ad serving, addressable media channels, and campaign activation workflows. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. For Mexico: This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-GOC Please read our Privacy Notice for more information on how we process the information you provide.

This role leads an activation pod within the Global Operations Center (GOC), overseeing the execution of media campaigns. The pod lead ensures timely delivery, quality assurance, and optimization of activation tasks.

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