Director, Digital Production, GOC
Ort: Mexico City, Mexico · Bereich: Marketing & Growth · Level: Director · Veröffentlicht: 30. Oktober 2026 · Geprüft: 2. Nov. 2026
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About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Addressable strategist who will: Audience Intelligence & Mining: Analyze 1st, 2nd, and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences. Dynamic Messaging Frameworks: Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers (Culture, Communities, Commerce). Cross-Team & DCO Alignment: Partner with creative teams to define modular asset taxonomies and ensure AdOps/Media Orchestrators accurately implement strategic rules into DCO decision trees. Creative Analytics & Optimization: Establish dynamic testing agendas, analyze creative performance beyond standard media KPIs, and drive continuous creative refreshes to combat fatigue. Strategic Advisory & AI Innovation: Lead client strategy roadmaps and new business pitches, leveraging WPP Open and Generative AI tools to accelerate audience insights and scaling best practices. Skills and Experience Experience: 5+ years of experience in strategic media planning, addressable creative strategy, audience strategy, digital activation, or creative strategy within an agency or marketing technology environment. Strategic & Consumer-Centric: Expert at connecting data signals to consumer behavior, culture, and business outcomes. Deep understanding of dynamic messaging frameworks and audience segmentation models. Addressable & Tech Literate: Working knowledge of Dynamic Creative Optimization (DCO) platforms (e.g., Clinch, Innovid - formerly known as Flashtalking, Celtra, Smartly), ad servers, and addressable media channels. Analytical Mindset: Skilled at translating complex campaign data and creative performance outputs into clear, narrative-driven client recommendations. Collaborative Communicator: Outstanding presentation and workshop facilitation skills, capable of bridging conversations between data engineers, media planners, creative teams, and senior brand managers. Innovative Thinker: Passionate about emerging media technology, agentic workflows, AI content generation, and modern content ecosystems. Language Skills: Professional proficiency in both Spanish and English for seamless cross-border collaboration across the Mexico Hub and global accounts. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. For Mexico: This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.
This Digital Solutions Director role acts as the architect of digital solutions for clients, connecting business objectives with WPP's specialized capabilities. The position involves orchestrating expert teams across Search, Social, Programmatic, Data, SEO, and Commerce, and co-creating digital strategies with clients. Requires 10+ years of experience in media or digital agencies with a strong focus on digital strategy and team orchestration.
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Associate, Digital Production, GOC who will: End-to-End Campaign Delivery & Coordination Manage campaign workflows from brief interpretation to post-campaign analysis while leading status calls, managing timelines, and keeping deliverables aligned across teams. DCO Tech Build & Configuration Configure, build, and maintain dynamic creative decision trees in DCO platforms to ensure audience, message, creative, and media rules execute accurately against strategy. Troubleshooting & Performance Reporting Identify and resolve technical, campaign, or creative issues promptly, while creating performance reports to extract actionable creative insights for optimization. New Business & Market Enablement Support pitches and market adoption by creating compelling case studies, workshop materials, and pitch collateral that highlight HVCS capabilities and success stories. Workflow Optimization & AI Innovation Leverage AI tools (such as WPP Open) and emerging DCO technologies to streamline production processes, reduce manual effort, and drive continuous workflow improvement. Skills and Experience 2+ years' experience in Ad Operations, Digital Activation, Campaign Management or DCO platforms such as: Flashtalking/Innovid, Smartly, Celtra, etc. Advanced level of English (this will be assessed during the interview process) Bachelor’s degree Proven understanding of digital media channels and campaign delivery fundamentals, with hands-on experience using ad-serving and trafficking platforms. Comfortable working with campaign data, building performance reports, and applying str ong analytical skills to solve delivery challenges. Highly organized with sharp attention to detail, strong process management skills, and clear verbal and written communication. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-GOC Please read our Privacy Notice for more information on how we process the information you provide.
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Associate, Digital Production, GOC who will: End-to-End Campaign Delivery & Coordination Manage campaign workflows from brief interpretation to post-campaign analysis while leading status calls, managing timelines, and keeping deliverables aligned across teams. DCO Tech Build & Configuration Configure, build, and maintain dynamic creative decision trees in DCO platforms to ensure audience, message, creative, and media rules execute accurately against strategy. Troubleshooting & Performance Reporting Identify and resolve technical, campaign, or creative issues promptly, while creating performance reports to extract actionable creative insights for optimization. New Business & Market Enablement Support pitches and market adoption by creating compelling case studies, workshop materials, and pitch collateral that highlight HVCS capabilities and success stories. Workflow Optimization & AI Innovation Leverage AI tools (such as WPP Open) and emerging DCO technologies to streamline production processes, reduce manual effort, and drive continuous workflow improvement. Skills and Experience 2+ years' experience in Ad Operations, Digital Activation, Campaign Management or DCO platforms such as: Flashtalking/Innovid, Smartly, Celtra, etc. Advanced level of English (this will be assessed during the interview process) Bachelor’s degree Proven understanding of digital media channels and campaign delivery fundamentals, with hands-on experience using ad-serving and trafficking platforms. Comfortable working with campaign data, building performance reports, and applying str ong analytical skills to solve delivery challenges. Highly organized with sharp attention to detail, strong process management skills, and clear verbal and written communication. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-GOC Please read our Privacy Notice for more information on how we process the information you provide.
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