Marketing Effectiveness Manager (Marketing Science)

The Marketing Effectiveness Manager (Marketing Science) role focuses on measuring and optimizing marketing ROI through advanced analytics. This position involves designing studies, building models, and delivering insights to improve campaign effectiveness.

This role focuses on marketing effectiveness and marketing science, involving the measurement and analysis of marketing campaigns to optimize performance. The manager will use statistical methods and data to quantify impact and guide investment decisions.

This role focuses on marketing effectiveness, using marketing science techniques to measure campaign impact and optimize media spend. The manager will design and execute measurement frameworks and provide actionable insights.

Applies advanced analytics and statistical modeling to marketing data, delivering insights for campaign optimization. Designs experiments, builds attribution models, and supports client decision-making.

Plans and executes video and audio advertising campaigns, coordinating with media partners and managing campaign logistics to ensure delivery against client objectives. Requires media planning and partner management skills.

Executes programmatic campaigns within the Global Operations Center, managing campaign setup, optimization, and reporting. Requires proficiency in programmatic platforms and data analysis.

Executes media campaigns across channels, supporting the activation team in planning, trafficking, and optimizing campaigns to meet client KPIs. Requires hands-on campaign execution and optimization skills.